This evening I am going to talk about product placement.
Product placement is probably one of the most important concepts t will cover this semester.
In the United States special care is taken when placing items in different parts of the supermarket.
For example, candy is generally placed next to the cashier or check-out counter.
This is because customers are often likely to grab a candy bar while waiting in line.
Children who are waiting in line with their parents often ask their parents to buy candy for them.
Another example has to do with the placement of expensive products.
Well, many stores in the US. not all, will place expensive products at eye level.
Imported shampoos for example, are placed at a level where they are clearly visible and people can easily reach for them.
Please note that I am not supporting cheap items over expensive ones.
Before we end this topic today I want to talk about your next assignment.
Though you might not think of it as homework.
I expect each of you to go to a large supermarket before next Tuesday to see where the over-the-counter medicine is placed.
I look forward to hearing about your findings in a week.